After sharing some of my recent favorite links yesterday, I thought I’d show you what I’ve been writing at work lately. I’ve been getting around, and I haven’t really promoted any of it on the blog.
Do you remember me telling youÂ how I’d beÂ writing a collection about storytelling marketing? Well, the first four installments are live, and I hope you’ll follow me for the rest, which should be coming out weekly
“Everyone loves stories. Children beg their parents for just one more before bedtime. Campers lose themselves in spooky campfire yarns. Bars fill up with heavy-drinking fish-tale-tellers.
To know how to market your company or to build a brand, you need to understand how creative engagementÂ plays a role in the sales process.”
“Voice is a style; think of it as the personality in your writing. Just as each beingâ€™s personality is unique, each writerâ€™s voice is, too.
Anne Lamott, one of my favorite creative nonfiction writers, has a distinct self-deprecating, open-to-all voice. Author Tucker Maxâ€™s voice, on the other hand, is boastful and could even be considered arrogant. Both writers have authentic, worthy voices that can easily be identified.”
“You have a general idea of whoâ€™s currently reading your blog and buying your products, but do you know who will be reading in the future? Can you visualize who your ideal readers are? How will you get them to your website? Once your readers are on your website, how do you turn them into customers? It may feel like Iâ€™m asking a lot of questions, but they all need answering before you can begin a successful storytelling marketing campaign. To answer these questions, use the information you have on your audience and start doing some persona writing.”
“Where do you start telling your brandâ€™s story? If we were in a college-level, beginnerâ€™s writing class, Iâ€™d teach you about the arc of a story. There are five parts: exposition, rising action, climax, falling action, resolution. Each plays its own role in completing a short story. While your blog posts wonâ€™t all need to follow the same arc, you should consider creating or following some type of structure to your posts.”
I’ve been around the block at a few other places, but I figure I’ll go easy on you and give you a little at a time!